Increase Productivity with Clear Briefs (PDF Guide)

How to Communicate & Hand-off Projects to a Creative Team. Ever handed off a project and felt like it missed the mark? This guide will help you fix that—for good. A strong creative brief sets the tone, defines expectations, and removes the guesswork so your team can focus on what they do best: creating. Whether you’re leading a team, working with freelancers, or managing multiple projects, this guide helps you streamline your process and boost creative clarity.

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Perfect For:

• Brand leads & creative directors

• Creative teams & internal marketing departments

• Freelancers who work with collaborators

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What’s Inside:

This guide walks you through the 8 essential parts of a Creative Brief, with prompts to help you think through each one clearly:

1. Strategy, goals, and why it matters

2. Milestones, deadlines, and revision windows

3. What’s due, when, and in what format

4. The files and references needed to do the job right

5. Visual tone, audience, inspiration

6. Headlines, event info, and CTAs

7. Budget, vendors, copyright, and more

8. Thank you

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This Workbook Helps You:

✅ Write clearer briefs in 8 simple steps

✅ Prevent miscommunication

✅ Save time and energy on revisions

✅ Set your team up for success

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