10/20/25

Creative Briefs with Kary Acevedo

How to Communicate Projects to a Creative Team / Person: Create Clarity

  1. Remove barriers. Things that could get in the way of a successful collaboration, like starting over or taking steps back because expectations weren’t clear from the beginning.

  2. Minimize Frustrations

  3. Honor their effort

How do you create clarity? With a Project Brief

  • It’s an overview of the project

  • Helps set and manage expectations

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Creative Hangout — "The Creative Practice"